The Collection of data via mobile devices (smartphone or tablet) is an increasingly popular method. These devices offer innovative ways to collect data, regardless of time and respondent’s location. In addition to the high penetration of mobile devices, another advantage is the quicker response and the possibility to reach target audiences that could not be reached before.
Advantages: High range, low cost, quick response, reliability, anonymity, geolocation response, and others.
It is becoming a fundamental research tool for a variety of research fields, including marketing and social behavior investigation statistics and for other scenarios.
Advantages: Web surveys are faster, simpler and cheaper. Online surveys can be adapted to any situation and the collection period is significantly reduced, since all data can be collected and processed in a short or real time.
An email is sent to users to access the form.
Advantages: High penetration, well-segmented, very low cost, easy customization, as many companies already use this tool to relate to clients.